Brand Overview
Founded in 2013, HONOR has grown from a young brand into one of the world’s leading independent smart device providers. Since becoming an independent business entity in late 2020, HONOR has developed an autonomous supply chain and a large-scale R&D system, with more than 70% of its workforce focused on technological innovation. Today, HONOR operates across more than 100 markets, serving hundreds of millions of users worldwide.
Product Ecosystem
HONOR offers a comprehensive portfolio of smart devices, including flagship and foldable smartphones (Magic Series), mainstream and mid-range smartphones (N & X Series), laptops and tablets (MagicBook & MagicPad), smartwatches, and wireless audio devices. The ecosystem is designed to support entertainment, productivity, communication, and everyday smart living.
Core Technology
HONOR’s technology ecosystem is built around MagicOS, an intelligent operating system based on Android and integrated with proactive Agentic AI capabilities. The brand also applies rigorous international-standard durability testing to ensure product reliability before market launch.
Brand Vision
HONOR aims to combine deep human understanding with pioneering technology to maximize human potential in the era of artificial intelligence.
Slogan: “Go Beyond” – Exceed limits and lead the digital future.