Brand Overview
With more than half a century of continuous innovation, Midea has developed from a small workshop founded in 1968 in Guangdong, China into a global technology group specializing in home appliances, air-conditioning systems, and industrial automation. Midea operates more than 40 manufacturing facilities and 35 R&D centers worldwide and is regularly featured in the Fortune Global 500.
“Humanizing Technology”
Midea believes technology creates real value when it serves people naturally and intelligently. Its core focus includes optimal energy efficiency, smart IoT & AI experiences, and refined & durable design, bringing convenience and suitability to different living spaces.
Diverse & Modern Product Ecosystem
Midea provides comprehensive solutions for modern living and working spaces, including air conditioners, refrigerators, washing machines, kitchen appliances, smart home solutions, and industrial robotics through KUKA. Its Smart Home solutions apply IoT technology to automate and connect living spaces.
Midea in Vietnam
In Vietnam, Midea has become a familiar household brand, with products recognized for high quality, durability, smart features, and reasonable pricing, supported by a strong understanding of Vietnamese consumer needs.
Core Philosophy
“Humanizing Technology” – Technology that serves people naturally and intelligently.