Haier has officially partnered with FPT Play for the 2026/27 football season, expanding the brand’s presence across some of the season’s biggest fixtures and bringing the excitement of top-level football closer to millions of fans across Vietnam.
At the Heart of the Season’s Biggest Matches
Football is more than 90 minutes on the pitch. It is the anticipation before kickoff, the tension of every play, the thrill of every goal, and the shared passion that brings millions of fans together.
Throughout the 2026/27 season, Haier will partner with FPT Play across its broadcast ecosystem and social media platforms, with a particular focus on high-profile fixtures featuring leading English clubs.
Through this partnership, Haier aims to become part of the emotional journey of football fans in Vietnam — from the anticipation leading up to kickoff and the drama unfolding on the pitch to the unforgettable celebrations that follow every goal.
From Global Presence to Local Connection in Vietnam
The partnership with FPT Play further extends Haier’s journey of connecting with football communities, bringing the brand’s global sporting presence closer to fans in Vietnam.
As a Global Partner of Liverpool Football Club, Haier continues to bring the passion and energy of football closer to consumers across markets worldwide. In Vietnam, its partnership with FPT Play builds on that journey, allowing the brand to be part of the matches and moments that fans look forward to each week.
By connecting its global sporting presence with local engagement in Vietnam, Haier is creating new opportunities to build stronger and more meaningful connections with the country’s passionate football community throughout the season.
Global Excellence. An Elevated Football Experience.
The partnership goes beyond brand presence during key fixtures. Throughout the 2026/27 season, Haier and FPT Play will bring fans a range of interactive activities and engaging content.
From highly anticipated matchups and unforgettable moments to exciting fan-focused content, updates will be shared regularly across the Haier Vietnam Fanpage and FPT Play’s platforms.
Get ready to experience a season filled with passion, excitement, and unforgettable football moments with Haier and FPT Play — and make the most of every highlight along the way.
Haier — Global Excellence. An Elevated Experience.