Proactive Tracking – Building a Healthier Lifestyle
The health and fitness category includes products that help users monitor body metrics, track physical activity, and support their fitness routines. The range includes smart scales, health-tracking smartwatches, and fitness devices or accessories, all designed to make personal health management more convenient and proactive.

01 — Smart Scales
Track Your Body – Manage Progress More Easily
Smart scales go beyond basic weight measurement, making them suitable for users who want to monitor changes in their body over time. When connected to an app, data can be stored and reviewed to help users track fitness progress and adjust daily habits.
This category is suitable both for people who exercise regularly and for those who want to build a routine of monitoring their health at home.
Suitable for: gym-goers, sports enthusiasts, families, and users who want to monitor body metrics regularly.

02 — Health-Tracking Smartwatches
Continuous Monitoring – Supporting Everyday Activity
Smartwatches help users record daily activities and monitor information related to movement and general wellness. They are ideal for users who want to combine smart connectivity with lifestyle tracking in a single device.
Beyond workouts, smartwatches are also suitable for everyday use, helping users monitor their activity continuously and conveniently.
Suitable for: runners, gym-goers, sports enthusiasts, health-conscious users, and technology users.

03 — Fitness Devices & Accessories
Workout Support – Flexible Across Different Environments
Fitness devices and accessories expand training options at home, outdoors, or in the gym. Depending on the actual product range, this category may include workout accessories, tracking devices, and products that support physical activity.
When presenting this category, the focus should be on the experience of “track – train – improve” rather than simply displaying the products as technology devices.
Suitable for: home fitness users, runners, gym-goers, and people pursuing an active lifestyle.

Main Usage Needs
Body Metric Tracking — records changes over time.
Activity Tracking — helps users monitor daily movement levels.
Workout Support — supports running, gym workouts, and other physical activities.
Habit Management — provides a foundation for maintaining a more proactive lifestyle.

Category Value
The strength of this category lies in combining technology with proactive health and fitness management. Visuals and content should therefore avoid an overly clinical or medical feel. Instead, they should communicate an active, healthy, and modern lifestyle.
Featured Brands: Xiaomi · Oraimo · HONOR.