Today, TECNO, an innovative technology brand, was announced as the Official Global Sponsor of the Asian Football Confederation’s newly launched club competitions — the AFC Champions League Elite™, AFC Champions League Two™, and AFC Women’s Champions League™ for the 2024–2025 season. This strategic partnership underscores TECNO’s commitment to expanding its reach across key Asian markets and fostering meaningful connections with football fans while sharing the spirit of progress and innovation embodied by its “Stop at Nothing” brand philosophy.
The partnership was officially announced at a signing ceremony in Kuala Lumpur, Malaysia, where representatives from the AFC and TECNO executives expressed their excitement and ambitions for the collaboration.
Laury Bai, Chief Marketing Officer of TECNO, said: “This partnership reflects the shared values of passion, ambition, and innovation between TECNO and the AFC. It is more than just a sponsorship; it marks a milestone that embodies our ‘Stop at Nothing’ brand spirit. This event marks a new journey for both parties and will bring more impactful experiences to football fans across Asia.”
“At TECNO, we have always believed in the power of sports to bring communities together and inspire progress. Through this partnership, we aim not only to deliver entirely new experiences to football fans across Asia and around the world through cutting-edge technologies, but also to build deeper connections between TECNO and football fans.”
Datuk Seri Windsor John, AFC General Secretary, said: “As we enter a new era of transformation, the AFC continues to lead the way in driving the evolution of club competitions. We are delighted to welcome TECNO, an innovative technology partner that shares our values.”
“We thank TECNO for recognizing the growing appeal of the AFC’s world-class competitions, which are poised for unprecedented growth in the years ahead, and we look forward to working closely with TECNO to capture even more exciting moments to share with football fans across Asia.”
By tapping into the vast fan base of the AFC club competitions, which collectively attract nearly one billion television viewers worldwide, TECNO is poised to connect with major sporting communities, amplify the passion and excitement surrounding football, and encourage people to bring their love of the game into their everyday lives. As digital technology becomes increasingly integral to the football fan experience and demand for smart technology continues to grow across Asia, TECNO aims to expand its brand presence across markets throughout the continent through its partnership with the AFC. By increasing access to advanced technologies and products, TECNO hopes to deliver unique and engaging digital experiences to football fans, enhancing the way they enjoy the game in their everyday lives.
Furthermore, this partnership highlights TECNO’s long-term commitment to using the passion for sports as a bridge to foster empathy and connections among consumers around the world, while delivering the best possible experiences to its audiences. The belief in the power of sports and technology to inspire people to continuously progress, realize their dreams, and pursue their passions is deeply rooted in TECNO’s brand DNA. The brand has consistently worked to bring this belief to life through meaningful initiatives that encourage consumers to unlock their potential through sports.
Previously, through its sponsorship of the 34th Africa Cup of Nations (AFCON), TECNO made a lasting impact through a series of campaigns that enabled football communities across Africa to enjoy the tournament through unique viewing experiences. In addition, TECNO helped bring football to more remote communities across Africa by committing to renovate 100 football pitches throughout the region over the next five years. Through its partnership with the AFC, TECNO will continue to elevate and innovate, bringing the unforgettable experiences it created in Africa to Asia, inspiring football fans to embrace the “Stop at Nothing” spirit, create greater value together, and build a better future.